The Law of Reciprocity is very powerful and can help you massively grow your business.
Basically, what the Law of Reciprocity states is that when a person does something nice for or gives something else to another person, there is an urge in the other person to do something or give something in return to the first person who gave them something.
This law is used by a lot of marketers to become successful. It’s been used on you many times without you even being aware of it.
Have you gotten a free nickel, an address label, a free pen, or free Christmas cards from a charity organization? Why do these charities send you free gifts? They know that there is an urge in many people when they get these free gifts to do something in return. That something in return is often to make a donation to the charity. Charity organizations have found that contributions more than double when they send out free gifts. It’s very effective.
Sales organizations have trained salespeople that when they go to someone’s else and ring the doorbell,not to say anything when a person opens a door. Instead, the sales person hands the home owner a free brochure or a free pamphlet. Now once they have the free item in their hands, the home owner is more likely to listen to what the salesperson has to say. This works much better than if they ask the home owner if they would like a brochure first.
The Hare Krishnas have used the Law of Reciprocity effectively. At the airports or at malls they would give people a free flower or a free book. Guess what happened? Many people felt compelled to give them money in return for the free gift. This is much more effectively than if they went up to people and asked them for money.
Supermarkets and other food stores often give you free samples of food. Why do they do that? Because after trying the free sample, many people feel guilty about getting a free sample and feel the urge to buy something to reciprocate. They often wind up buying something as a result of trying the free sample
What do successful marketers do? They give you lots of stuff for free. They give you valuable posts on social media, free videos to watch, free webinars to watch, free ebooks to read, and much more. They give you tons of value. After a while some people feel the urge to reciprocate to the successful marketer. They may buy one of the marketer’s products, buy coaching from the marketer, or join them in their business opportunity.
This is one reason why the most successful marketers give the most value, while the unsuccessful ones just spam their links and get nowhere. The unsuccessful marketers are providing no value and hence the Law of Reciprocity does not work for them. There is no urge for people to reciprocate because no value is being given to them.
Learn to use the Law of Reciprocity and give people lots of value. The more value you give, the more successful you will become and the more people will buy from you or join your business.